Bob McLeod


"It really is about the team of professionals we have at Newland. I learn as much from them as they do from me. That is really how we continue to elevate our placemaking. We never stop learning." — Bob McLeod 

Bob McLeod is the founder and true visionary behind the growth and evolution of Newland in becoming one of the largest privately-held real estate developers in the US. Known for his pioneering role in the masterplan community industry, Bob transformed the art and science of community development, steering Newland through economic cycles, geographic expansions, portfolio acquisitions, and relationship-building with what he considers the core customers: capital, homebuilders and development partners, and the people who live, work, and play in a Newland community.

Under his leadership, Newland and its affiliates have developed, acquired, completed for its own account, and managed for third parties a combined total of more than 140 projects, including master-planned residential communities, urban mixed-use centers, corporate headquarters, and industrial parks geographically diversified in 13 states. Bob has spent a lifetime listening, anticipating, innovating, and creating communities that respect the land, how people want to live, and is sustainable for generations. He’s given the industry the roadmap to placemaking and building customer-centric communities with the “secret sauce” that makes a good community great for future generations.

In his early career, Bob worked in management in one of the top three largest automotive companies before entering real estate. He moved from Chief Executive Officer of U.S. Operations for Genstar Land Company, Newland’s predecessor company, in 1986, to Chief Executive Officer and Founder of Newland, and most recently as Newland’s Executive Chairman. Through the acquisition of some of the largest portfolios of communities in the industry—Genstar’s 34 communities in 2000, Terrabrook’s 21 communities in 2003, and CalPER’s 28 communities in 15 markets in 11 states in 2011—Bob grew Newland to be the largest, most geographically diverse developer of mixed-use communities in the US.

Bob is a graduate of the University of California at Berkeley. He has served as an active member of Berkeley's Policy Advisory Board for the Fisher Center for Real Estate and Urban Economics for the past 20 years. He has been a member of the Urban Land Institute since the early 1980s, is a life-Trustee and serves on the Board of Governors of the ULI Foundation. Bob was named Real Estate Entrepreneur of the Year in the Ernst & Young 2002 Entrepreneur of the Year competition, in 2011 was honored with the Hearthstone BUILDER Lifetime Humanitarian Achievement Award, in June 2013 was inducted into the California Homebuilding Foundation Hall of Fame, and in 2018, was named a finalist for the Most Admired CEOs by the San Diego Business Journal. In 2019, Bob was awarded the Master Plan Hall of Fame Award for community development and placemaking at the inaugural FuturePlace Conference held by Hanley Wood. The award recognized Bob’s leadership, passion, and lifetime achievements in community development and placemaking.